Our industry is a grind; worse, it’s a repetitive grind. By choosing a ‘purpose’ to wrap your business around you can keep things novel. Your purpose should inform all aspects of your operation and you will see how quickly you have an impact on your community.
Let’s take a chef like Jamie Oliver who has made his purpose to improve the food served to children in schools. He has made this a major factor in his overall approach to both his public persona and his business operations. In Britain, his efforts have actually changed national policy and improved the lives of thousands of school-aged children.
This is not to suggest that you can have that impact, but you can make a real difference and build your business simultaneously. So often our marketing is focused on special deals or important events, but those can only go so far. By asserting your purpose as a part of your mission, you expand that conversation to the goals you have set.
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